Wow, the author invokes the free market in the article then whines that firms seeking to charge their clients exorbitant fees are losing customers to Vanguard.

Wow, the author invokes the free market in the article then whines that firms seeking to charge their clients exorbitant fees are losing customers to Vanguard. Maybe this article is a round-about argument FOR investment firms to take the moral high ground. The author can't even make a cogent argument against the idea, using circular logic to justify the opposite, leading to nonsense.