7 ms·

Instagram has so much "hidden" advertisement it's just pathetic.

josefresco 9y ago
Instagram is full of "lifestyle" or "aspirational" marketing. After years of pragmatic search engine marketing it's an entirely new way of thinking about selling your product or service. Instead of "our product does x, y and z" it's "here's my wonderful life with this product, don't you want it (the life) to be yours?"
- filereaper 9y ago
  "People don't buy products, they buy better versions of themselves." There's a sibling thread about this on HN right now.
- oblio 9y ago
  Lifestyle advertising is not new: https://en.wikipedia.org/wiki/Pepsi_Generation https://en.wikipedia.org/wiki/Pepsi_Generation.
  - coldtea 9y ago
    It's not that old, historically speaking, either.
    - boomlinde 9y ago
      In the context of mass marketing, though, it is again very old. PR is basically propaganda, where these emotional manipulation techniques are very important.
    - aleh 9y ago
      In a way, Holy Church has been doing it for ages.
  - deleted 9y ago
    [deleted]
- jrs95 9y ago
  Reminds me of this movie: http://m.imdb.com/title/tt1285309/ http://m.imdb.com/title/tt1285309/
- e5an 9y ago
  > an entirely new way of thinking about selling your product or service > here's my wonderful life with this product, don't you want it (the life) to be yours? What, seriously...? That concept definitely- at least- pre-dates the invention of search engines. I could probably dig up a relevant 90-year old essay by Edward Bernays if I cared to take the time.
- e5an 9y ago
  > an entirely new way of thinking about selling your product or service > here's my wonderful life with this product, don't you want it (the life) to be yours? What, seriously...? That concept definitely- at least- pre-dates the invention of search engines. I could probably dig up a relevant 90-year old essay by Edward Bernays if I cared to take the time.
petercooper 9y ago
Like TV did when I was a kid.
- romanovcode 9y ago
  TV, movies and especially music-clips now has even more "hidden" advertisement than ever before.

Instagram is full of "lifestyle" or "aspirational" marketing. After years of pragmatic search engine marketing it's an entirely new way of thinking about selling your product or service. Instead of "our product does x, y and z" it's "here's my wonderful life with this product, don't you want it (the life) to be yours?"

filereaper 9y ago
"People don't buy products, they buy better versions of themselves." There's a sibling thread about this on HN right now.
oblio 9y ago
Lifestyle advertising is not new: https://en.wikipedia.org/wiki/Pepsi_Generation https://en.wikipedia.org/wiki/Pepsi_Generation.
- coldtea 9y ago
  It's not that old, historically speaking, either.
  - boomlinde 9y ago
    In the context of mass marketing, though, it is again very old. PR is basically propaganda, where these emotional manipulation techniques are very important.
  - aleh 9y ago
    In a way, Holy Church has been doing it for ages.
- deleted 9y ago
  [deleted]
jrs95 9y ago
Reminds me of this movie: http://m.imdb.com/title/tt1285309/ http://m.imdb.com/title/tt1285309/
e5an 9y ago
> an entirely new way of thinking about selling your product or service > here's my wonderful life with this product, don't you want it (the life) to be yours? What, seriously...? That concept definitely- at least- pre-dates the invention of search engines. I could probably dig up a relevant 90-year old essay by Edward Bernays if I cared to take the time.
e5an 9y ago
> an entirely new way of thinking about selling your product or service > here's my wonderful life with this product, don't you want it (the life) to be yours? What, seriously...? That concept definitely- at least- pre-dates the invention of search engines. I could probably dig up a relevant 90-year old essay by Edward Bernays if I cared to take the time.

petercooper 9y ago

Like TV did when I was a kid.

romanovcode 9y ago
TV, movies and especially music-clips now has even more "hidden" advertisement than ever before.