> Half the time if it takes more that 2 pages to submit something I'll just give up and find a competent website instead Then I guess you don't buy car/home in

> Half the time if it takes more that 2 pages to submit something I'll just give up and find a competent website instead Then I guess you don't buy car/home insurance online then (or any other financial products)? That's probably the worst case example most folks would encounter. Most UK insurers run to about four of five pages (non-mobile) of data collection. Even if they do already know who you are, many things may have changed (driving convictions, health status, profession, etc; you might even have changed your vehicle), but they also like to confirm your existing details (address, age, sex). There's often no way around this. That said, any half decent design that absolutely needs to capture this amount of data over several pages will have some kind of progress indicator, hopefully something like "Step 3 of 5", to indicate to the user how much further they have to go to completion.