This is the same issue I had with RateMyStudentRental (we license a private-label version of our platform to colleges and universities), so this advice is prima

This is the same issue I had with RateMyStudentRental (we license a private-label version of our platform to colleges and universities), so this advice is primarily aimed toward B2B businesses. I'll echo the advice that cold-calling/emailing is emensely effective in the B2B arena. With colleges and universities, though, the sales cycle is excruciatingly long. So I couldn't waste a lot of time calling, emailing, and following up with universities that didn't already have a demonstrated definite need for what I could offer. So I made a tool that aggregated RSS feeds from the student housing industry, as well as Google Alerts for terms like "problems with off-campus housing", to show me schools that were having problems with their off-campus housing. Then I'd spend my time contacting those schools. I've since formalized this process and made it about 100x more efficient than it was in the early days. And that's the story of how http://www.leadnuke.com http://www.leadnuke.com came about ;-)