They've done a great job with tough competition, which isn't discussed. Apple is pretty easy to undercut, but there are a lot of competitors like Belkin, especi

They've done a great job with tough competition, which isn't discussed. Apple is pretty easy to undercut, but there are a lot of competitors like Belkin, especially AmazonBasics. It's hard to stay on top of a commodity space for a long time. (especially when your distributor is a potential competitor with its own massive supply chain, a great brand, and real-time data from you and all your competitors)