4 ms·

How does posterous make/plan to make money?

by wdewind 16y ago

famfam 16y ago
I thought it was by hijacking all your non-affiliated affiliate links?
- wdewind 16y ago
  So this means finding all the places I have a link to an amazon.com book and rewriting the URL with posterous's affiliate id? can anyone confirm/deny this? I've thought of using something like that for other ideas and wonder if it works, and if so at what volume you need etc.
  - famfam 16y ago
    http://techcrunch.com/2010/04/30/posterous-starts-automatically-inserting-affiliate-links-into-sites-forgets-to-tell-users/ http://techcrunch.com/2010/04/30/posterous-starts-automatica...
  - mcn 16y ago
    I found this blog post about stack overflow's experience with advertising very interesting. http://blog.stackoverflow.com/2009/11/our-amazon-advertising-experiment/ http://blog.stackoverflow.com/2009/11/our-amazon-advertising... "So, onward to plan B: we now auto-insert Stack Overflow affiliate info into any amazon book links posted on Stack Overflow. Oh yeah, and here’s the kicker. These silly little rewritten text links work 200%-300% better than our custom amazon book ads!"
rubinelli 16y ago
I remember paid subscriptions mentioned in the interview with Calacanis. Freemium tends to work well with this kind of service.
- wdewind 16y ago
  Can you expand on this? IE: Would someone pay to host their blog, or would someone pay to get access to someone else's blog? I've always been really curious about Posterous, Tumblr and all the others who come up against this problem (ie: great product with tons of users who love it and no clear monetization).
  - rubinelli 16y ago
    Premium features basically. That's how Blogger stayed afloat before it was bought by Google. Posterous got tons of new features since it launched, and it wouldn't be hard for them to hold a few back and create a compelling package. I believe many customers would pay for a solid templating system, for example.
  - phreanix 16y ago
    You would be surprised. This topic came up for tumblr users and I remember reading that quite a few of them would pay for premium features. They each all have their own business model, Tumblr I think is still tweaking theirs but they currently offer paid themes. Tumblr users are incredibly supportive of Tumblr. Same goes for WP, and I'm sure Posterous. You will have the casual 'free' users, and you'll have the users who will actually shell out a significant amount to support their blogging medium.

How does posterous make/plan to make money?

by wdewind 16y ago

How does posterous make/plan to make money?

famfam 16y ago

I thought it was by hijacking all your non-affiliated affiliate links?

wdewind 16y ago
So this means finding all the places I have a link to an amazon.com book and rewriting the URL with posterous's affiliate id? can anyone confirm/deny this? I've thought of using something like that for other ideas and wonder if it works, and if so at what volume you need etc.
- famfam 16y ago
  http://techcrunch.com/2010/04/30/posterous-starts-automatically-inserting-affiliate-links-into-sites-forgets-to-tell-users/ http://techcrunch.com/2010/04/30/posterous-starts-automatica...
- mcn 16y ago
  I found this blog post about stack overflow's experience with advertising very interesting. http://blog.stackoverflow.com/2009/11/our-amazon-advertising-experiment/ http://blog.stackoverflow.com/2009/11/our-amazon-advertising... "So, onward to plan B: we now auto-insert Stack Overflow affiliate info into any amazon book links posted on Stack Overflow. Oh yeah, and here’s the kicker. These silly little rewritten text links work 200%-300% better than our custom amazon book ads!"

rubinelli 16y ago

I remember paid subscriptions mentioned in the interview with Calacanis. Freemium tends to work well with this kind of service.

wdewind 16y ago
Can you expand on this? IE: Would someone pay to host their blog, or would someone pay to get access to someone else's blog? I've always been really curious about Posterous, Tumblr and all the others who come up against this problem (ie: great product with tons of users who love it and no clear monetization).
- rubinelli 16y ago
  Premium features basically. That's how Blogger stayed afloat before it was bought by Google. Posterous got tons of new features since it launched, and it wouldn't be hard for them to hold a few back and create a compelling package. I believe many customers would pay for a solid templating system, for example.
- phreanix 16y ago
  You would be surprised. This topic came up for tumblr users and I remember reading that quite a few of them would pay for premium features. They each all have their own business model, Tumblr I think is still tweaking theirs but they currently offer paid themes. Tumblr users are incredibly supportive of Tumblr. Same goes for WP, and I'm sure Posterous. You will have the casual 'free' users, and you'll have the users who will actually shell out a significant amount to support their blogging medium.