The Atlantic did a piece on the bias against creative ideas[0], and provided a suggestion for overcoming resistance: "Film producers, like NIH scientists, have

The Atlantic did a piece on the bias against creative ideas[0], and provided a suggestion for overcoming resistance: "Film producers, like NIH scientists, have to evaluate hundreds of ideas a year, but can only accept a tiny percentage. To grab their attention, writers often frame original ideas as a fresh combination of existing ideas. 'It’s Groundhog Day meets War of the Worlds!' Or 'It’s Transformers on the ocean!' In Silicon Valley, where venture capitalists also shift through a surfeit of proposals, the culture of the high-concept pitch is vibrant (Airbnb was once eBay for homes; Uber, Lyft, and Zipcar were all once considered Airbnb for cars; now, people want Uber for everything)." Paul Graham gets credit for the 'x for y' format. [0] https://www.theatlantic.com/business/archive/2014/10/why-new-ideas-fail/381275/ https://www.theatlantic.com/business/archive/2014/10/why-new...