The "Jobs to be done" framework has clarified a lot of my thinking about marketing. The idea is that customers don't purchase products, they hire products to d

The "Jobs to be done" framework has clarified a lot of my thinking about marketing. The idea is that customers don't purchase products, they hire products to do a job for them. This is a good description and the first and only time I'll recommend a corporate free ebook: https://www.intercom.com/books/jobs-to-be-done https://www.intercom.com/books/jobs-to-be-done