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I don't think that's the right question. The better question is "How strong is the competition in the <XYZ> market". If the market is saturated but companies a
by erikb 9y ago
I don't think that's the right question. The better question is "How strong is the competition in the <XYZ> market".
If the market is saturated but companies are weak you can easily grab market share. If the market is unsaturated but a very strong competitor currently aims it your attempt will probably just lose money.
And the answer is often analysing google keywords, requesting a few security checks yourself from the google leaders, investigating who appears often in related media, and asking possible customers who they know and how they evaluate their options.
PS: If you "Ask HN" your market research, you'll either find out about together with us that there's no opportunity in the given market, or you create competitors by highlighting an opportunity.
- amorphid 9y agoAnother factor to consider is how unsaturated a market is (how much unmet opportunity is available). It's easier to break into a field, and get good at working in that field, if you're competing with anyone. Most (all?) fields have room for people at the top of their game, but some fields are simply lacking enough people to do the work.
- erikb 9y agoAgreed. Also unsaturated markets may mean that there is either not enough potential or there is a huge problem that isn't resolved yet. So yeah, I agree that having at least some saturation is necessary.
- dsacco 9y agoFrom my experience, the current security market is not yet saturated, is mostly dominated by large firms at the top, and has room for smaller boutique firms that can differentiate themselves on technical excellence.