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Are there any books you would recommend for marketing techniques? The frameworks you mentioned piqued my interest.
by sarabande 9y ago
Are there any books you would recommend for marketing techniques? The frameworks you mentioned piqued my interest.
- wastedhours 9y agoNot many books to recommend, but there's a whole wealth of content online. I'd start by keeping an eye on Hiten Shah's [0] newsletter, decent curation there for a number of topics. The Buffer's blog here is pretty good, as are the content marketing ones from Drift, Intercom and Groove. Of course, if enough startup/tech people are interested in some more tailored lessons, reach out (email in profile). Been thinking of building out a small course/curated info on marketing with this sort of stuff. [0] https://hitenism.com/ https://hitenism.com/
- superasn 9y agoI think reading Dan Kennedy would be a good start. He is a bit old school but these methods, which I think were primarily created for direct response marketing, haven't changed much.