If they open this to developers, it could be quite powerful and interesting feature. Point your phone to something, Google recognizes what's in the picture and

If they open this to developers, it could be quite powerful and interesting feature. Point your phone to something, Google recognizes what's in the picture and makes this information available on platform. Applications can then be activated based on context and they can additional information to screen. Of course things like this already exist, but my phone does not feel particularly "smart" when I need to be making the choices which app to use on which occasion. They could also tie in app discovery to this. "Hey, you are pointing at movie poster but don't have any related apps, would you like to see a list.." The true power of this of course comes with the augmented reality headsets (Google Glass or whatever it will be in future). Maybe one reason for introducing it already now is to start collecting data. It is certainly interesting for Google to know what kind of things people are pointing their phones at in order to recognize things.