Window dressing is exactly what they want. We live in a climate where share price is based purely on branding and not on fundamentals. Elon Musk has convinced t

Window dressing is exactly what they want. We live in a climate where share price is based purely on branding and not on fundamentals. Elon Musk has convinced the market that he's the second coming of Steve Jobs and the market is buying into it hook line and sinker. As a shareholder I think the Ford family wants to create an image that will signal to the market Ford is very serious about autonomous and electric. I'd be very surprised not to see some very publicized development of a new line of cars in the next year or two.