Ford is losing share – always a scary thing but especially bad in a falling market. IME, the only way a Board can live with falling market share is if they bel

Ford is losing share – always a scary thing but especially bad in a falling market. IME, the only way a Board can live with falling market share is if they believe the CEO/company is poised with some "secret weapon" bringing new competitive advantage soon. Evidently, secret weapons are in short supply in Dearborn.