What you describe are not products (e.g. Chicken McNuggets) but a category (e.g. fast food). The category has some reason for existance and success, and these a

What you describe are not products (e.g. Chicken McNuggets) but a category (e.g. fast food). The category has some reason for existance and success, and these are not explained in the article, true. What the article is trying to tell you is how you can beat Chicken McNuggets and gain a bigger share of the fast food market.