It seems you're confusing what's undoubtedly an art, to come up with a good idea, with the mechanics of being a startup, the latter being a more-repeatable moti

It seems you're confusing what's undoubtedly an art, to come up with a good idea, with the mechanics of being a startup, the latter being a more-repeatable motion, that is well-described in the literature that I believe people here are referring to. Of course there's also plenty of testimony on what were bad startup ideas, but obviously it'll be up to the entrepreneurs in question to come up with their own brilliant startup ideas.