> The problem is that most startup books tell you what not to do, not what to do. This is actually better. Because it means that the authors have had their fai

> The problem is that most startup books tell you what not to do, not what to do. This is actually better. Because it means that the authors have had their failures (hopefully?) and are telling a practical story. It's subtractive but it works, re. Ten Commandments, via Negativa style. It's actually much worse to tell somebody who'll probably be halfway across reading your book to jump x metres when the wind speed is just under y mph to achieve some z business effect. Point is your context may not be somebody else's context, so it's much better to harp on universal principles which you violated in business than to show us a sequence of events which leave out the role of timing, chance and other unknown unknowns.