4 ms·

This is very similar to the paradigm of "jobs to be done". I.e. you don't buy a product, you hire a company to do a job for you.

• hyperpallium 9y ago
  It's an interesting take on it, to see it as incorporated as part of yourself. There's neurological evidence that when we use tools, we experience them as part of ourselves (or an extension of ourselves). Certainly, driving a car feels like you are driving (not talking about any social identity, the image of your car in the eyes of others, but the biomechanical act of driving itself). A tool or "hired for a job" can make you feel more capable - that you are more capable. You have changed, you are different. There are situations where a person does change, such as increased physical strength, aerobic fitness, stamina, and increased mental skill and knowledge. But a tool is a shortcut. For example, when google first came out, when you used it, you were better at search, you were faster, you were clearer in interpreting the results. In the early-adoption stages, perhaps there was also some hipster-like identity, from knowing about this new tool.
  • jacobush 9y ago
    For me, not perhaps... I had this super power which found answers to linux related question, every time!