I think was the most important lesson: Get clear on WHO you’re making this for and how they can be reached. This was one of my bigger f ups. Fast forward 8 mon

I think was the most important lesson: Get clear on WHO you’re making this for and how they can be reached. This was one of my bigger f ups. Fast forward 8 months to when I had something ready to get my first users.. I knew it was for business owners (B2B) but didn’t realize that they are that much harder to reach (for me anyways) than consumers, and I also had the type of platform that I had to grow city by city (f’ing nightmare). After a couple days of going door to door to businesses I could start to see how this was going to be a problem.. I didn’t account for the time/costs it will take to reach my ideal customers. It was a big smack in the mouth. So figure out WHO you are making this for and how you’re going to reach them before you start. Just take that into account so you have the right expectations and you can plan/budget for it. If you can't reach the customer you are screwed.