Doesn't have to be a user installed google app. Google analytics use is ubiquitous for mobile and web apps could easily be something Microsoft bundled into thei

Doesn't have to be a user installed google app. Google analytics use is ubiquitous for mobile and web apps could easily be something Microsoft bundled into their os like for example candy crush (not implying that's the culprit) or something that carries over that pervasive track every click and mousemove type mentality.