Also, excessive promotional campaigns can eat into the reputations of the people and brands involved, or even cause a broader loss of trust. For example, Geoff

Also, excessive promotional campaigns can eat into the reputations of the people and brands involved, or even cause a broader loss of trust. For example, Geoff Keighley will probably be forever known as the Dorito Pope because of his over-the-top product placement for Mountain Dew and Doritos, and every video game article, review, Let's Play or shout-out that is seen as excessively positive attracts rumours that the person was paid or otherwise rewarded for doing it.