4 ms·
> I don't quite understand the point of the article and how the utility of influencers could collapse? Some industries are ok with blatant sponsorship and some
by kenning 9y ago
> I don't quite understand the point of the article and how the utility of influencers could collapse?
Some industries are ok with blatant sponsorship and some are not. Compare the video game industry awards (https://www.forbes.com/sites/erikkain/2016/12/02/the-good-the-bad-and-the-cringeworthy-of-the-2016-game-awards/#5aad60931f42 https://www.forbes.com/sites/erikkain/2016/12/02/the-good-th...) to the oscars.
People can be fickle about these things as the industries are being established. If fans decide it's unappealing to see obvious cash-ins, the 'influencer' industry may be overvalued. Whether or not they do probably has a lot to do with whether these scandals are memorable.
- makomk 9y agoAlso, excessive promotional campaigns can eat into the reputations of the people and brands involved, or even cause a broader loss of trust. For example, Geoff Keighley will probably be forever known as the Dorito Pope because of his over-the-top product placement for Mountain Dew and Doritos, and every video game article, review, Let's Play or shout-out that is seen as excessively positive attracts rumours that the person was paid or otherwise rewarded for doing it.