More to the point, to dislodge an incumbent you have to be a _lot_ better. When I first used Google in 2000, I immediately knew they would come to dominate sea

More to the point, to dislodge an incumbent you have to be a _lot_ better. When I first used Google in 2000, I immediately knew they would come to dominate search, because their product was so much better. It's not enough to be as good as Google, you have to wipe the floor with them. As others have pointed out, the Amazon Echo is a viable approach to doing this. Shame it sucks for anything but the most trivial queries right now.