Freedom would be to choose whether format you like. Web is anything but that as every developer and user has to rely on set of rules and software to be able to

Freedom would be to choose whether format you like. Web is anything but that as every developer and user has to rely on set of rules and software to be able to communicate and access it. In practice most of us have zero power on the system itself. Someone else (businesses and organizations funded by businesses, developers working in such organizations) have the power to control how the web works. At the moment google yields much of the such power as does facebook, amazon, twitter, apple and others. Truthfully I see the whole internet today as a business enterprise that as a side effect allows everyone to share their everything. Internet as we know it will never be free and thats probably part of the reason why there has been a movement to "fix the internet" (https://www.nytimes.com/2016/06/08/technology/the-webs-creator-looks-to-reinvent-it.html?_r=0 https://www.nytimes.com/2016/06/08/technology/the-webs-creat...) Practical constraints and solutions stem from real world problems. AMP is an attemp to fix broken thing. Yes, internet was created for very different use and with different motivations than what it stands for today. I truly understand the concern of having a big tech behemot take control over the content for monetary gain but I dont really see the problem as a technical one. Whether you use Bing, Google or even DuckDuckGo you rely on someone else to find you stuff and thus give them the control to feed you information they think you want. The bigger issue is the legistlation and how basic economy works, especially in the states where companies probably yield the most power over the government than in any other place in the world.