Recently I stumbled upon this on press kit [1], which I've found pretty interesting. I think the 3 "must have" are pretty solid: 1. Focus your press kit on cl

Recently I stumbled upon this on press kit [1], which I've found pretty interesting. I think the 3 "must have" are pretty solid: 1. Focus your press kit on clear, branded messages. 2. Give your press kit a founder story and a company or product core story 3. You have to create the focus with repetition, and repetition, and more repetition. [1] https://artplusmarketing.com/3-must-haves-for-your-startups-press-kit-3bbadf39debb https://artplusmarketing.com/3-must-haves-for-your-startups-...