Every company with lots of consumer data is trying to use it to increase purchases and purchase prices. The interesting thing is they can put some classic psyc

Every company with lots of consumer data is trying to use it to increase purchases and purchase prices. The interesting thing is they can put some classic psychology theories to the test and find how closely the hypothetical matches reality or try things out to see what consumers do. https://www.theatlantic.com/magazine/archive/2017/05/how-online-shopping-makes-suckers-of-us-all/521448/ https://www.theatlantic.com/magazine/archive/2017/05/how-onl...