Soda pop seem like the best possible example of a business that has worked hard to build a moat around itself, to the detriment of its customers. Those companie

Soda pop seem like the best possible example of a business that has worked hard to build a moat around itself, to the detriment of its customers. Those companies work hard to make it hard for people to change their lifestyle. I would be surprised if even half of revenues went into the product itself.