AMP was born dead no need to kill it. As the webmaster of many websites, the last time I heard customers complain about rankings in SRPs was ten years ago. Thei

AMP was born dead no need to kill it. As the webmaster of many websites, the last time I heard customers complain about rankings in SRPs was ten years ago. Their main concern nowadays is likes, follows and shares. I keep telling them: put some effort on your website, own your audience, you do not own your FB page much less the fans and likes there. They don't listen. Trapped in the hype. In this light, how do I sell to them the idea that investing in AMP content (same trap different server) will help with rankings/performance where they do not care? Sadly enough, the Internet is happening inside social networks, Amazon and mobile apps. AMP is late to the party, no?