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I think google, which you can google ;), published a study showing that users are more likely to stay on a webpage if it loads under some threshold time. And if

I think google, which you can google ;), published a study showing that users are more likely to stay on a webpage if it loads under some threshold time. And if this is the case, users are more likely read the content and see the ads on said webpage. Hence, more $$$ for publishers.

mthoms 9y ago
But AMP doesn't allow traditional ads right? Only Google-approved ones. So, how are you going to monetize? Google ads of course. Don't you think it's a funny coincidence that this project to "speed up the web" also results in giving more ad revenue to Google?