"... the additional cost for them to get location tracking and reporting integrated in their mobile apps is trivial..." As a professional developer I would say

"... the additional cost for them to get location tracking and reporting integrated in their mobile apps is trivial..." As a professional developer I would say that its not trivial, at least not cheap to develop. Theoretically all problems you know how to solve are trivial. Professionally you know that developing a solution that is flexible, reliable, supportable, extendible, user friendly and maintainable takes time, expertise and money to develop.