fair criticism of my reading. Still, there are no AB tests at various points on that chart (different real-world examples that were actually AB tested) - it's

fair criticism of my reading. Still, there are no AB tests at various points on that chart (different real-world examples that were actually AB tested) - it's just theory. Surely you can agree with me that AB tests can't hurt. Anyone can say something plausible, after all! (Just see this comment thread - literally every commenter in the thread says something plausible that I could agree with, including you.) The only rigorous experiment the article mentions is about guessing the value of pre-assembled and unassembled Origami cranes. This is obviously a problematic proxy for real-world products that manufacturers actually sell.