This is why it's a regulatory argument, not a business argument. Without a regulatory floor, it's a race to the bottom. People will always respond better to no

This is why it's a regulatory argument, not a business argument. Without a regulatory floor, it's a race to the bottom. People will always respond better to novel forms of advertising, and it takes bad actors some time to figure out how to game new kinds of online advertising. The result is ever more invasive surveillance and tracking techniques, in a Red Queen's race.