Google already aims to provide better medical results. They recently hired former FDA head Rob Califf to help lead that effort. I'm also fairly convinced big t

Google already aims to provide better medical results. They recently hired former FDA head Rob Califf to help lead that effort. I'm also fairly convinced big tech companies will eat up any emerging market that's within it's competency unless there's some core violation of principles. Take Duck Duck Go, for example. They've definitely managed to steal market share away from Google because they clash with Google's lack of concern for pure privacy. Snapchat managed to do the same to Facebook because of their disappearing images, but now that Facebook has incorporated those features into Instagram, that point of difference is dead. For as long as big tech maintains the startup mindset, challengers will invevitably be swallowed either through competition or acquisition. In my opinion, the most ambitious startups are those pursuing underserved markets encumbered by bureaucratic or corporate incompetency.