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My initial thought was that this was a serious waste of adspend for Pixar - but when I think about it a little deeper, I see two possibilities that make it wort
by InfinityX0 16y ago
My initial thought was that this was a serious waste of adspend for Pixar - but when I think about it a little deeper, I see two possibilities that make it worthwhile.
1. Things like this TechCrunch post which serve as "promotionbait" because it's the first ever Trending Topic ad, offering additional ROI on top of this.
2. The possibility Twitter cut Pixar a large deal on this in exchange for the ad offering some real adnetwork validity/proof of large, successful customers (which will see huge box office #s, although how they correlate to this will be hard to measure).
It's really a strange play in general because Toy Story will undoubtedly become a trending topic once the movie is about to release, so I have considerable doubts that Pixar made this move for any significant dollar amount.