Without advertising spend, the best search engine in the world would have been a university research project (the original Google based on Page Rank.) I would

Without advertising spend, the best search engine in the world would have been a university research project (the original Google based on Page Rank.) I would not see many of the quality TV productions, because I don't have pay TV and I don't pirate. (Survivor etc). Advertising spend paid for instant search, voice search, knowledge graph, Chrome and even Android.