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Disney/Pixar Buys The First Twitter Trending Topic Ad

• ajg1977 16y ago
  Since the Twitter website only accounts for something like ~15% of "tweet traffic" it will be interesting to see whether Twitter start to push these sponsored trends to client apps.
  • axod 16y ago
    ...and then interesting to see which client app is first to filter them out.
    • tuxychandru 16y ago
      I'm sure Twitter will add a clause to prevent such behavior in their API terms.
• InfinityX0 16y ago
  My initial thought was that this was a serious waste of adspend for Pixar - but when I think about it a little deeper, I see two possibilities that make it worthwhile. 1. Things like this TechCrunch post which serve as "promotionbait" because it's the first ever Trending Topic ad, offering additional ROI on top of this. 2. The possibility Twitter cut Pixar a large deal on this in exchange for the ad offering some real adnetwork validity/proof of large, successful customers (which will see huge box office #s, although how they correlate to this will be hard to measure). It's really a strange play in general because Toy Story will undoubtedly become a trending topic once the movie is about to release, so I have considerable doubts that Pixar made this move for any significant dollar amount.
• Dylanfm 16y ago
  I wonder how they came up with a price tag for this. Anyone know how much it costs?