They weren't happy about it. Behind the scenes, this stuff costs them a lot of money and potentially increases their legal exposure. It also makes them look bad

They weren't happy about it. Behind the scenes, this stuff costs them a lot of money and potentially increases their legal exposure. It also makes them look bad to their customers, though that's not really a competitive disadvantage if everyone is compelled to be customer-hostile in the same ways. However, since they're UK businesses and they're not above UK law, what other viable option do they have?