The problem is that in many situations the market doesn't operate efficiently at all in it's natural state. There's a long litany of reasons markets are ineffic

The problem is that in many situations the market doesn't operate efficiently at all in it's natural state. There's a long litany of reasons markets are inefficient (imperfect information on either side, externalities, and monopolies, just to name a few). Interventions, such as regulations are there to protect the consumers in the case of these market failures. In this case a competative market protects consumers much better than a monopolistic one so regulations that foster a more competative market would be able to protect consumers better than no regulations. I'm not saying that these specfic regulations are amazing but there is definitely a good theoretical framework for regulations being good for consumers in certain cases.