I think you are right, the free market just don't exist if one ISP owns the network to your home. My house in a tiny village in the north of Sweden had 100 Mbp

I think you are right, the free market just don't exist if one ISP owns the network to your home. My house in a tiny village in the north of Sweden had 100 Mbps up/down 15 years ago. My apartment in a slightly bigger town (2000 people) had 10/10 Mbps 20(?) years ago. All this was never above $35 per month. Right now we pay $28 for 100/100 Mbps including phone. And yes, it actually measures to 100/100 Mbps if you test it. I can freely choose between five providers with the click of a button.