Love the vision of neutrality, but it feels disheartening that net neutrality has been broken with increasing number of platform companies. Google's algorithm

Love the vision of neutrality, but it feels disheartening that net neutrality has been broken with increasing number of platform companies. Google's algorithm decide which content show up in search results, and Facebook's ranking model determines the news you will see. Same wth app store, only apps that fit the "Apple philosophy" can get approved. Since most of our times on internet nowadays are spent on platforms, it turns out unconsciously we've already lived in a "closed internet".