I picked my name based on what I feel to be a key feature of my product: ease of use and less time from start to a finished product. That made me come up with B

I picked my name based on what I feel to be a key feature of my product: ease of use and less time from start to a finished product. That made me come up with Breakneck Install. It is installation creation software (currently EXE but the true v1 will only do MSI and will look a lot better than what the current version does) with a goal of getting out of your way to make it the easiest experience when creating a MSI.