Etsy’s insistence on running its own servers rather than using cloud-based services and software offered by companies such as Google and Amazon—an emphasis that

Etsy’s insistence on running its own servers rather than using cloud-based services and software offered by companies such as Google and Amazon—an emphasis that was known, under Dickerson, as “code as craft” Yup, this is definitely something only a non-technical person would say (or more specifically: something a business analyst cut-and-pasting snippets of advice fed to him by the various tech-oriented randos he happens to know very likely would say).