I disagree. Friedman's statement isn't a justification for decisions and it doesn't determine which specific decisions are right or wrong. It determines which

I disagree. Friedman's statement isn't a justification for decisions and it doesn't determine which specific decisions are right or wrong. It determines which justifications are right or wrong. "We made this decision because it improves environmental sustainability" may or may not be a prudent decision depending on whether the justification of environmental sustainability correlates positively or negatively with financial success. Clearly running your business into the ground through over-spending, even if it generates modest short-term results, is a poor application of Friedman's idea.