From a quick google search it does indeed look like the theoretical BHmax of rare-earth magnets is about 60 MGOe, so I think that might just be poor wording fro

From a quick google search it does indeed look like the theoretical BHmax of rare-earth magnets is about 60 MGOe, so I think that might just be poor wording from the article. That said, I would agree that we should be waiting to sing their praises until they can beat rare-earth magnets in practice.