I think a part of that is that "Android" is the software, and the hardware is all over the place. "iPhone" is a package deal - hardware and software. The brand

I think a part of that is that "Android" is the software, and the hardware is all over the place. "iPhone" is a package deal - hardware and software. The brand means both at the same time. Same with Blackberry - there are lots of different blackberries, but when people mention the brand, they mean both hardware and software. I love my Nexus One. I love the Android platform. I wouldn't say "I love my Android", because it doesn't make any more sense than saying "I love my Windows" (whereas a Mac user would easily say "I love my Mac", as the hardware and software are a deal package). The "Droid" brand is starting to change that, though. People are referring to all manner of Android phones as "Droids". It's a name that is being used to refer to both the platform and the hardware. I could easily see it gaining the same kind of brand mindshare that the iPhone and Blackberry brands have.