For that query I get a range of prices (sponsored result) ranging from £0.00 to £300. Obviously, the £0.00 result is going to get the click-through despite the

For that query I get a range of prices (sponsored result) ranging from £0.00 to £300. Obviously, the £0.00 result is going to get the click-through despite the £300 option being likely to be the better deal? The organic results (below the fold) seem to be worse than would have been the case 5 years ago. SEO has been replaced with chuck money at adwords and hope some of it works.