It's 100% of their interest to find exactly what you're looking for as quickly as possible. Oldie but goodie article, about when Mayer was experimenting with s

It's 100% of their interest to find exactly what you're looking for as quickly as possible. Oldie but goodie article, about when Mayer was experimenting with search results, and the conclusion was that minimal, accurate choices wins. People actually spent LESS time when there was too many results. http://www.zdnet.com/article/googles-marissa-mayer-speed-wins/ http://www.zdnet.com/article/googles-marissa-mayer-speed-win...