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Seems like fake news. Apple rarely introduces new hardware in WWDC. And the ammount of references to the Surface Laptop make it read a bit like sarcasm, even th

Seems like fake news. Apple rarely introduces new hardware in WWDC. And the ammount of references to the Surface Laptop make it read a bit like sarcasm, even though it surely does not seem intended. "Part of the motivation with these upgrades is to remain competitive with Microsoft and its newly introduced Surface Laptop"

makmanalp 9y ago
I don't think this is true - 2013's WWDC had new macbook airs, for example: https://thenextweb.com/apple/2013/06/10/everything-announced-at-apples-wwdc-2013-keynote-in-one-handy-list/ https://thenextweb.com/apple/2013/06/10/everything-announced...
- danjoc 9y ago
  While it may be true that Apple sometimes released hardware at WWDC in the last decade, there's still the elephant in the room; Why have no big name sites like fool.com or wsj put their name on this "leak" if it is real? When there's real hardware coming, those guys usually get the inside scoop (and preview hardware if weeks from release). They'd be furious if Apple let small beans sites scoop them. https://www.wsj.com/news/technology https://www.wsj.com/news/technology Not one mention of Apple anywhere.* *laptops
  - k-mcgrady 9y ago
    If the WSJ etc. does have a version to test they're most likely banned from talking about it (inc. rumours).
    - schappim 9y ago
      I think the OP is referring to the precisely timed leaks by Apple PR. These are the articles with the words: "unnamed sources within Apple...". An example of this was leaking the lack of 3.5mm earphone jack a year ahead so when it was launched the lack of the jack was old news, and not th focus of the news.
  - framerate 9y ago
    Bloomberg reported it: https://www.bloomberg.com/news/articles/2017-05-16/apple-said-to-plan-laptop-upgrades-as-microsoft-enters-market https://www.bloomberg.com/news/articles/2017-05-16/apple-sai...
    - danjoc 9y ago
      >>big name >Bloomberg I stand by my post. Bloomberg spams HN for traffic. They don't get inside scoops from Apple.
      - fred256 9y ago
        The article was written by Mark Gurman who had an excellent rumor track record when he was at 9to5mac.
  - xsam 9y ago
    Bloomberg was the source https://www.bloomberg.com/news/articles/2017-05-16/apple-said-to-plan-laptop-upgrades-as-microsoft-enters-market https://www.bloomberg.com/news/articles/2017-05-16/apple-sai...
- mikeash 9y ago
  iPhones were originally announced at WWDC too. It wasn't until the 4s that it got bumped back to the now-traditional September announcement. They've also announced new Macs in many years, displays, the iSight webcam, and some AirPort hardware.
danjoc 9y ago
>fake news There's another word for it: Vaporware. Competitor releases new hardware and you're caught flat footed? No problem! 'Leak' rumors about your hot new hardware just around the corner. Kill their sales as people wait for your product that doesn't exist. Flagged story. When did this become a rumor site?
- valuearb 9y ago
  Apple doesn't do that, it has always been tight lipped, mainly so it doesn't hurt it's own sales. Pretty sure they have little concern about the Surface Laptop with dirt collecting fabric, and windows jr. operating system.

makmanalp 9y ago

I don't think this is true - 2013's WWDC had new macbook airs, for example: https://thenextweb.com/apple/2013/06/10/everything-announced-at-apples-wwdc-2013-keynote-in-one-handy-list/ https://thenextweb.com/apple/2013/06/10/everything-announced...

danjoc 9y ago
While it may be true that Apple sometimes released hardware at WWDC in the last decade, there's still the elephant in the room; Why have no big name sites like fool.com or wsj put their name on this "leak" if it is real? When there's real hardware coming, those guys usually get the inside scoop (and preview hardware if weeks from release). They'd be furious if Apple let small beans sites scoop them. https://www.wsj.com/news/technology https://www.wsj.com/news/technology Not one mention of Apple anywhere.* *laptops
- k-mcgrady 9y ago
  If the WSJ etc. does have a version to test they're most likely banned from talking about it (inc. rumours).
  - schappim 9y ago
    I think the OP is referring to the precisely timed leaks by Apple PR. These are the articles with the words: "unnamed sources within Apple...". An example of this was leaking the lack of 3.5mm earphone jack a year ahead so when it was launched the lack of the jack was old news, and not th focus of the news.
- framerate 9y ago
  Bloomberg reported it: https://www.bloomberg.com/news/articles/2017-05-16/apple-said-to-plan-laptop-upgrades-as-microsoft-enters-market https://www.bloomberg.com/news/articles/2017-05-16/apple-sai...
  - danjoc 9y ago
    >>big name >Bloomberg I stand by my post. Bloomberg spams HN for traffic. They don't get inside scoops from Apple.
    - fred256 9y ago
      The article was written by Mark Gurman who had an excellent rumor track record when he was at 9to5mac.
- xsam 9y ago
  Bloomberg was the source https://www.bloomberg.com/news/articles/2017-05-16/apple-said-to-plan-laptop-upgrades-as-microsoft-enters-market https://www.bloomberg.com/news/articles/2017-05-16/apple-sai...
mikeash 9y ago
iPhones were originally announced at WWDC too. It wasn't until the 4s that it got bumped back to the now-traditional September announcement. They've also announced new Macs in many years, displays, the iSight webcam, and some AirPort hardware.

danjoc 9y ago

>fake news There's another word for it: Vaporware. Competitor releases new hardware and you're caught flat footed? No problem! 'Leak' rumors about your hot new hardware just around the corner. Kill their sales as people wait for your product that doesn't exist. Flagged story. When did this become a rumor site?

valuearb 9y ago
Apple doesn't do that, it has always been tight lipped, mainly so it doesn't hurt it's own sales. Pretty sure they have little concern about the Surface Laptop with dirt collecting fabric, and windows jr. operating system.