>cruel semantic abuse Yeah, but that describes most business/tech jargon. I guess, for example, that verbifying words like 'architect' and 'concept' instead of

>cruel semantic abuse Yeah, but that describes most business/tech jargon. I guess, for example, that verbifying words like 'architect' and 'concept' instead of using ordinary English words like 'design' and 'conceive' that already mean the same thing somehow makes what you do seem special and new and not an ordinary function that's been going on since the beginning of time.