I think the value is seeing how a large company formally approaches brand. With an interactive brand guideline and formal rules. Vs many startups which base the

I think the value is seeing how a large company formally approaches brand. With an interactive brand guideline and formal rules. Vs many startups which base their designs (often) more on emotion than research and standardization. Also... I love the way Audi's look :( Edit: not changing my comment, that part is the same. Just commenting... I wonder if someone downvoted me because they hate the way Audi's look or because they disagree with my devil's advocate position on brand guides. :)