> But I have no damn clue how do I reach the customer base who needs the service but is ignorant towards it. This is the key issue you need to dig into. Everyt

> But I have no damn clue how do I reach the customer base who needs the service but is ignorant towards it. This is the key issue you need to dig into. Everything else is cursory. Don't go randomly talk to customers. Don't do market research. Go find a group of customers that you can effectively reach and then figure out how to find more of them. Is it single person bakers, like the person I mentioned? If so, what magazines do they read? Where do they buy their supplies? Do they hang out on specific online forums? What channels can you use t get your unique message across to them? This is trial and error. Finding a niche like this will help you not differentiate on price, but instead, differentiate on unique features your niche is interested in.